Promotional Messaging &

Sales Force Optimization

  • Led the development of a strategic plan for a business unit consisting of brands in the hospital, neurology, endocrinology, and rare disease markets.
  • Guided the strategic planning process (three year brand planning, one year tactical planning, and promotional resource planning) for an endocrinology biologic in a highly competitive and managed market.
  • Evaluated late lifecycle options for an influenza brand, including converting to over the counter status, partnering with diagnostic markers, and focusing on sub-populations.

  • Developed oncology product commercial development and marketing plan for global biotechnology company.
  • Created launch plan for cardiovascular product in two indications. Developed launch goals and metrics and established cross-functional Launch Team.
  • Provided commercial input to business plan for oncology launch product, including field force sizing, market research plan, key opinion leader development approach, and commercial prioritization of Phase IV research plan.

  • Led operations plan and team for 18+ months for diverse business unit. Developed and managed internal communications plan, defined and launched internal culture focus, and managed business planning process for seven brands.

  • Conducted due diligence of two potential oncology indications. Prepared plan to leverage marketed oncology assets, including portfolio sales force structure.
  • Assessed promotional options for hospital administered cardiovascular product late in its lifestyle. Evaluated selling, harvesting, co-promoting, or decreasing promotional efforts as options based on what would maximize margin and fit with corporate goals.

  • Counseled on brand repositioning, including messaging and campaign revision for multiple brands in the oncology, rheumatology, cardiovascular, in hospital acute care, and neurology markets.
  • Developed nephrology promotional strategy for newly approved product, including forecast validation, identifying target accounts, and promotional requirements.
  • Evaluated sales force size, field support roles and responsibilities, and launched new selling model for field force of 100+.
  • Redefined roles, responsibilities, and account plans for clinical coordinator nurse team.

Opportunity Evaluation

Our Services

Client Project Experience

Product Commercialization

Operations Planning

Brand Planning