EXPERIENCE

Led the development of a strategic plan for a business unit consisting of brands in the hospital, neurology, endocrinology, and rare disease markets.
Guided the strategic planning process (three year brand planning, one year tactical planning, and promotional resource planning) for an endocrinology biologic in a highly competitive and managed market.
Evaluated late lifecycle options for an influenza brand, including converting to over the counter status, partnering with diagnostic markers, and focusing on sub-populations.

Developed oncology product commercial development and marketing plan for global biotechnology company.
Created launch plan for cardiovascular product in two indications. Developed launch goals and metrics and established cross-functional Launch Team.
Provided commercial input to business plan for oncology launch product, including field force sizing, market research plan, key opinion leader development approach, and commercial prioritization of Phase IV research plan.

Led operations plan and team for 18+ months for diverse business unit. Developed and managed internal communications plan, defined and launched internal culture focus, and managed business planning process for seven brands.

Conducted due diligence of two potential oncology indications. Prepared plan to leverage marketed oncology assets, including portfolio sales force structure.
Assessed promotional options for hospital administered cardiovascular product late in its lifestyle. Evaluated selling, harvesting, co-promoting, or decreasing promotional efforts as options based on what would maximize margin and fit with corporate goals.

Counseled on brand repositioning, including messaging and campaign revision for multiple brands in the oncology, rheumatology, cardiovascular, in hospital acute care, and neurology markets.
Developed nephrology promotional strategy for newly approved product, including forecast validation, identifying target accounts, and promotional requirements.
Evaluated sales force size, field support roles and responsibilities, and launched new selling model for field force of 100+.
Redefined roles, responsibilities, and account plans for clinical coordinator nurse team.